RUGBY FOOTBALL UNION
When history is made – a debentures and boxes campaign for Twickenham’s then new South Stand. The creative director wanted to take the reader to the heart of the game and imagine never missing another big moment in rugby history. This involved some retouching (such as extending the crowd in the background), as did the billboard and press campaign for the Powergen Cup Final in 2005. I was involved in the photo shoot for this and am actually also in the shot. Some of the rugby boots didn’t fit the models, so we photographed them next to their feet and I put them onto their feet in Photoshop.